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Overview Similar Items Details Reviews. Ogilvy despised leaders who protected their own positions by hiring incompetent subordinates. He wanted leaders who would put the needs of the company ahead of their own egos.

Companies that have cultivated their individual identities by shaping values, making heroes, spelling out rites and rituals, and acknowledging the cultural network have an edge. Do as you would be done by. Basically it all comes down to treating people like human beings.

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The Unpublished David Ogilvy

Not a crazy or original idea, but one I think some companies have trouble with. Ogilvy seems like he possessed a healthy sense of humor himself. Develop your eccentricities while you are young. I read this book as part of Non-fiction November.

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David Ogilvy on Letterman (Ogilvy on Advertising)

This site uses Akismet to reduce spam. Learn how your comment data is processed. He knew where to focus his writing efforts.